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Campaign Setup

By Ishan Jindal
March 24, 2023

In the "Campaign Setup" section, define your campaign's goal—Influencer Marketing, Marketplace Review, Content Creation, or Affiliate Marketing—and specify key details like social media platforms, deliverables, categories, and influencer demographics. For marketplace or affiliate campaigns, also outline e-commerce details and commission structures to target precise objectives and performance metrics.

For Influencer Marketing, provide the following information:

  • Campaign Name: Give your campaign a unique name.

  • Platform: Choose the social media platform(s) for the campaign (Instagram, YouTube, LinkedIn, or Twitter for India).

  • Deliverables: Select the deliverables based on the chosen platform.

  • Categories: Choose from multiple categories relevant to your brand and campaign.

  • Follower Range: Select the desired follower range (Nano, Micro, Macro, or Custom).

  • Number of Influencers Required: Indicate how many influencers you want for the campaign.

  • Advanced Filters (optional): Specify age range, gender, location, languages, and up to three custom questions for influencer shortlisting.

Note: You can learn more about Advance Filters and Custom Questions here

For Content Creation, provide the following information:

  • Campaign Name: Give your campaign a unique name.

  • Deliverables: Select the deliverables specific to your campaign.

  • Categories: Choose from multiple categories relevant to your brand and campaign.

  • Number of Influencers Required: Indicate how many content creators you want for the campaign.

Advanced Filters (optional): Specify age range, gender, location, languages, and up to three custom questions for influencer shortlisting.

For Marketplace Review, provide the following information:

  • Campaign Name: Give your campaign a unique name.

  • Deliverables: Select the deliverables specific to your campaign.

  • Number of Reviews Required(Total Caps and Daily Caps): Specify the desired number of reviews.

  • Advanced Filters (Not Recommended)

For Affiliate Marketing, provide the following information:

  • Campaign Name: Assign a unique name to your campaign.

  • Connect Store & Add Products: This could be part of detailing the campaign if you're promoting products, requiring integration with e-commerce platforms and marketplaces.

  • Set Affiliate Commission: If this campaign involves affiliates, determine the commission structure – either a flat rate or a percentage, and decide if it applies to the entire order or specific products.

Once you've filled out these sections:

  • Click Next to proceed to the next step, where you can detail your campaignScreenshot-2024-04-06-at-12.57.12 AM.pngScreenshot-2024-04-06-at-12.57.22 AM.pngScreenshot-2024-04-06-at-12.57.30 AM.pngScreenshot-2024-04-06-at-12.57.38 AM.png

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